Discover Googles Top 6 Tips for AdWord Success

In the current economic climate companies are looking to tighten the strings wherever possible in order to cut costs and maintain a consistent level of business. Advertising is one area that many companies are looking towards to save money, sometimes resulting in lower levels of competition in the pay per click advertising field. It is for these reasons that Google have decided to publish their top 6 tips on how a carefully worded and targeted pay per click advertising campaign can boast an excellent return of investment.



1) focus your ads on low prices and savings


With the downturn in the economy companies aren't the only ones trying to limit their expenses. As such consumers are actively seeking out bargains even more than ever. Focussing adverts on low prices, discounts and coupons can help increase the number of people clicking on your advert.



2) use value related keywords


Related to point 1 users are actively searching for value related words. Therefore choosing to target keyphrases that include terms like discount, value and savings are likely to garner more attention from consumers.



3) make sure your ad groups are targeted and relevant


More specific adverts are more likely to convert to sales. Users that search for general terms, like 'DVD', may be looking for information on DVD's or simply to browse what is available. A consumer that searches for 'Discount horror dvds' is more likely to make a purchase making the second a more convertible keyphrase.



4) Don't waste money on irrelevant clicks


Remember to analyse the keyphrases that result in clicks. If you notice a recurring phrase that is irrelevant add it to the negative keywords list.



5) Make it easy for customers to buy


People like to browse and compare products as easily as possible. They will therefore be more likely to buy a product if the advert takes them straight to product page, rather than a homepage that leaves them to navigate to the product manually.



6) Focus your money on your high-performers


Take time to analyse how well each of your adverts performs. Use analytical tools to discover the conversion percentages and focus your budget on keyphrases and adverts that provide the higher conversion rates. You should continually analyse and revise your advertising strategy to make it as effective as possible.




Recently I decided to implement a PPC campaign but didn't have the time to invest in research. I opted to employ the SEO services of a local search engine optimisation company and the results were fantastic.



In the current economic climate it can make a lot of sense to focus your advertising budget towards online campaigns. A well targeted pay per click campaign that is set up using the advice above can yield excellent results for a reasonably small budget.