How can Website Optimizer Improve your Websites Chance of Success

When it comes to designing your website it is important to take into account the visual aspects as well as the functional. In order to reach your goals such as making a sale or gaining a client it is important that the user is comfortable with all stages leading to this. A user must first confirm their order, enter their details and agree to the terms and conditions before the transaction can be completed.



Therefore it is imperative that each of the pages involved in this process are well laid out and easily navigated by a potential buyer. This is a tricky process and can involve a great deal of trial and error testing. Website Optimizer is a tool from Google that can make this process somewhat easier.



Website Optimizer is used by a vast number of marketers, SEO's and website managers as it can play a major part in optimizing a website and increasing the amount of successful goal conversions. What the tool does is allow the website manager to test variations of a webpage simultaneously and provides feedback regarding how successful each variant is. The two variants are alternated between users so that they get the same amount of exposure for an even comparison.



If for example you were to test two variants of a customer details page, you could test them and determine whether customers are having issue with the form they are inputting into, the format of the page or the details being asked for. As a result the website can be tweaked each time a new variant is compared in order to provide the page layout with the highest conversion rate.



For such a simple tool, Website Optimizer is extremely useful as well as being completely free. Whether it is being used by an SEO company to assist their clients or simply for a privately owned site it is equally useful and can quickly become an invaluable resource in website design.



In ecommerce it is important to utilise any advantage you can get in order to get the edge on competitors. Website optimizer is one tool that can make a major difference, and when used in conjunction with other tools such as Google Analytics it can provide the basis for a well optimised site.