The early internet and how search engines gave rise to SEO and E-Commerce (Part 2 of 2)

The last section of this article discussed the arrival and development of search engines and how they began to shape E-commerce. This part will conclude by discussing how SEO and complex web design arose as a result.



This system based on an algorithm, ranked pages determined by the number of links that page had directed to it. Almost like a vote for the page. This revolution to web searching made it easier for the common user to browse the web and altered how competition on the web worked. As a result web businesses needed to come up with new methods to enhance their popularity and exposure on the web. SEO Companies started springing up offering enhanced methods to businesses to assess better methods of gaining them popularity in the E-Commerce industry.



Web design became a far more complex process and efficient form and function were required for the expansion of e-commerce websites. Shopping cart systems and server-side database setup became common practice as personal shopping began to make a major transition from the high street to the internet. More businesses were turning to website design companies which had come into ascendancy due to the massive influx of companies trying to move into internet sales. SEO services and web design were becoming big business and it became imperative for companies to provide attractive user friendly websites while also maintaining high page rankings through search engine optimisation.



With so much emphasis on achieving higher rankings, SEO services were constantly expanding to cope. Furthermore they constantly had to adapt to changes in search engines as they tweaked the methods of ranking pages. It was important to develop a concise system of keywords and phrases through relevant and interesting articles providing the links to bring up a website's traffic. Directories are still a viable method for the promotion and linking of websites and the massive range of them provides an ample platform for business promotion. Article posts and blogging make up a large portion of the optimisation process and gives SEO consultants a creative platform to advertise.



Sam Qam is an internet historian and expert on SEO techniques and the merits of good Website Design. He believes that as commerce continues its transition to the internet, it seems apparent that this influx is only going to continue to expand. The internet and e-commerce are set to continue expanding much the same as the universe. Shops that once dominated the high streets are setting their primary focus on expanding their internet popularity, while new competitors are springing up out of nowhere as a result of the internet business boom and the ease through which items can be bought and sold. As a result effective website designers and SEO Companies will continue being key to the popularity and ensuing success of E-commerce.