Who Are the Biggest Online Shoppers?

Of course I mean what demographic makes the most purchases online. The physically biggest online shoppers are no doubt heavy set chaps collecting model cars or guys buying copious amounts of creatine. What we're looking at here is; what is the biggest market for online shopping? A lot of time and money is spent by businesses trying to work out what their demographic is and how to target their key market. So who are the most avid online shoppers?



For long enough the only people really getting into the swing of online shopping where the reasonable young, buying CD, DVD's etc as they could get them online at reduced prices as well as also saving themselves time. However, recent polls have suggested that the age gap in online shopping is becoming less of a factor and that in many cases those over 65 are becoming one of the biggest buyers online. One factor for this could be that many companies have turned to offering online discounts to drive traffic to their sites. Having perhaps limited pensions the elderly are often looking for the best deals and are finding them online.



In terms of gender it's always been assumed that men are more likely to buy online. Most commonly this referred to trends such as the purchase of computer hardware and software. However, recent trend changes have indicated not only a change in demographics shopping but also a change in how we regard the internet in terms of shopping. One of the fastest growing areas is the cosmetics industry as sales of perfumes online have gone through the roof. Sales of designer fragrances online have grown exponentially n the last few years and this definitely suggests a change in ecommerce. Before it was the case that shopping online was the region of the kitsch or specialty items it has almost overnight become the mainstream that the high street used to be. Businesses very quickly began to take note of the fact that online sales were going mainstream and it was time to get on board.



As a result of the most common high street shops going online, it has rapidly become the same arrangement as the array of high street shoppers used to be. More and more women from their 30's to 50's have taken to the web making them possibly the largest online demographic.